Korean culture is obsessed with beauty products and it’s not uncommon to find many Korean women’s bathrooms and cosmetics cases packed with items that guarantee flawless, dewy looking skin that is the stuff of legends. Now, it’s easy to say “it must be in the water” or “it has to be genetic” but actually it’s the innovative nature of the beauty industry in Asia which is always looking for new and improved ways to advance the science of skincare. After all, they brought us the oh-so popular BB and CC creams, along with the Konjac Sponge, and they have also aided in the resurgence of face and eye masks.
We bet now you want in on all things Korean beauty, so we’ve rounded up our top picks of the coolest Korean beauty products that will knock your socks off and have you hitting the ‘Add to Cart’ button without a second thought.