Get ready for some big beauty news: Benefit Cosmetics is opening their own boutique store in Toronto. For anyone who knows Benefit from use of their iconic products such Benetint (a liquid lip&cheek stain) and Bad Gal Lash mascara (my personal go-to for false lashes in a tube), this is a cause for major excitement.
For those not familiar with the brand, a visit to their stand-alone boutique (which opens in May of this year) is sure to make life-long fans, as the store is designed like a candy coated dream. Pink interiors cover the space (also the brands designated colour) and the walls are lined with every Benefit product you could ask for, from lip gloss to false lashes, foundations to concealers as well as skincare. Services offered at the boutique will range from spray tans to facial and body waxing and also threading. We wager that their most requested service will be their signature brow shaping, as licensed pros have been plucking, waxing and primping brows into perfect shape at their Brow Bars for years now.
With 55 boutiques now open world wide, this will be the first stand alone Benefit Cosmetics boutique in Canada and will be located at 2614 Yonge street in Toronto with plans for more boutiques to open in the future.
Benefit Cosmetics Boutique, Soho, New York
