Estée Lauder announced today that it has signed Hollywood actress Eva Mendes to represent the New Dimension transformative skincare collection. Mendes will appear in digital, TV and print advertising campaigns debuting in Fall 2015.
“Since my teenage years, I have always admired Estée Lauder, the woman and the brand,” said Mendes. “I’m excited to represent New Dimension skincare because I can relate personally to what it stands for – the power we have as women to take control and transform our own beauty.”
The skincare collection features New Dimension Shape + Fill Expert Serum and New Dimension Expert Liquid Tape. Targeted to women to empower and transform their appearance, the line aims to help define the appearance of contours on the face to make every angle on a women’s face her best angle.
The new mother of 7 month old Esmeralda Amada (with partner Ryan Gosling), Eva Mendes has previously worked with such brands and as Calvin Klein, Revlon, Theirry Mugler, Reebok, Vogue Eyewear and Pantene haircare.