Rethink Pink This October For Breast Cancer Awareness Month

Pink ribbons are popping up everywhere since October is Breast Cancer Awareness month. It’s a sad but true fact that someone in your circle of friends or family may likely be affected (or has been) either directly or indirectly by breast cancer. Breast cancer used to be considered a “mature” woman’s issue and while it still does affect many women over the age of 40, there are increasingly more reported cases of younger women being affected by this life altering disease.

Rethink Breast Cancer strives to empower individuals, no matter what age, to becoming aware of breast cancer, it’s effects, the treatments and the support systems in place for those suffering in any way. By providing education, resources, community building and fundraising for the cause, Rethink is a Canadian charity that also targets this younger age group, and, for the 15^th year, they have partnered with a number of amazing brands to help raise funds to support their ongoing efforts.

Here are some of the 2015 #RethinkPink collection products we can’t wait to get our hands on. There’s nothing better than purchasing something pretty and pink all the while knowing you’re making a difference to an important cause.