Canada Day is the usually when we fête our amazing nation and its amazing people: while the rest of the world fusses over our Trudeaus and our poutines, however, those of us on the inside know that some Canucks are always doing us proud, no matter the month. From entrepreneurs to athletes, we salute these folks for always putting Canada’s best food forward, and when it comes to homegrown Canadian beauty brands, we’re no slouches either. Though most of the fun in the beauty industry is in trying different products from all over the world, it’s always good to remind ourselves that the world has some cosmetics to thank us for as well. Here are our favourite Canadian beauty brands right now.
A huge mistake people often make about Canada is the assumption of uniformity—while Canada has a large population of white folks, yes, one of its defining strengths is its diversity, and Vasanti Cosmetics champions this ideal with its line of vibrant, versatile and (most importantly) inclusive make-up. The name is based off the Sanskrit word for spring, and the products are correspondingly fresh and cheery, equally adaptable with either paler complexions or warmer skin tones. Make-up enthusiasts are understandably wild about their Kajal Extreme Intense Eyeliner Pencil ($18), which makes the sultry, heavy-lidded eyes of South Asian beauties achievable even across the ocean. Call it “ethnic” at your own risk; only the really misled discriminate when it comes to buying makeup.