As the cosmetics industry gets more innovative, mass market products are beginning to rival their more pricier counterparts in both pay off and formula. Now more than ever, premium items are not so different than their less expensive cousins at the drug store. All the more reason to buy makeup on a shoestring, we say. To make sure you're getting the most bang for your buck, keep in mind these four tips as you shop.
If you’re not getting crazy with eyeliner art ala Lady Gaga, drugstore pencils are definitely worth skimping on.
