Backstage at World Master Card Fashion Week is a chaotic cluster of beautiful hair with artistic flair thanks to the hands of REDKEN’s lead hairstylist, Jorge Joao and his team. He’s crossed oceans to work fashion weeks in Paris, Milan and New York and led his (large) crew of stylists in Toronto to craft every models hair before they hitting the S/S ’16 runways here in Toronto, recently. We caught up with Jorge to talk hair trends and products from fashion week and what he sees moving into next years warm weather trends.
BD: What’s the most used hair product at Fashion Week?
JJ: Definitely our Forceful 23 Super Strength Finishing Spray ($25). It works well and is used on every single model. The thing I love about it is it’s our light finishing spray and has a humidity control built into it so it’s great for every show. It’s in all the looks.