Few people think about the provenance of their makeup past the obligatory enquiries of "is this cruelty free?" at the checkout counter, but for what it's worth, Canada has made some impressive contributions to the beauty game. As the Canada 150 celebrations approach, it's worth taking a moment to applaud all things homegrown, including empires built on lip colours and highlighters. Happily, there are far too many Canadian beauty brands and indie outfits out there to comprehensively fit into one post, but beauty enthusiasts can't help but have their favourites, and these are ours right now:
Nothing makes a beauty editor happier than realizing that a brand they already love is from their own country, and I got to experience that joy when I recently found out RMS Beauty launched from (and is currently based in) Vancouver. I’ve raved about the brand’s Living Luminizer ($47.50) on here before, and RMS Beauty keeps knocking it out of the park with these tiny pots filled with high-performance ingredients that blend seamlessly. The brand definitely skews towards natural, glowing skin rather than heavy contours or intense colour payoff, but for everyday makeup, RMS Beauty’s creator Rose-Marie Swift has one of the sharpest understandings of understated beauty in the entire market.