There are many reasons that interest in Korean skincare is trending now, and one of them is definitely the way K-beauty is packaged. Forget the standard tubes of hand cream and chap-stick that you always lose in the folds of your bag: it isn’t uncommon for fruit-flavoured creams to actually come encased in plastic peaches and apples, or for cushion blushers to feature illustrations of girls batting their eyelashes. Most products are surprisingly effective and pleasantly compact—if you don’t believe us, we’ve pulled together a list of the most purse-friendly items to get you started on your journey with known powerhouses in the beauty game.
Want to wake up looking 10 years younger? Laneige Water Sleeping Mask ($30) is a lightweight gel mask that uses ionized charged mineral water and ceramides to quench parched skin while you snooze so that you can wake up and actually look awake. True to Korean beauty, the brand uses out-of-the-box ingredients like apricot and chestnut extracts to brighten and even out fatigued skin while the blend of essential oils orange blossom, rose and sandalwood help you relax.